Visionaire communication concept

Proof of concept, Translating a plausible future into a 'digital world'.     

What does a company expect from a designer? By having a critical look towards the question, executing research with the intended users, exploring the context and keep in mind the future vision, a designer can make the difference with his solution. 

The pop-up design studio is a micro version of what the municipality of Utrecht, in collaboration with Cirkelstad Utrecht, envisions for the future of the industrial area 'Werkspoorkwartier'. By providing a visual representation of how this future could look, communicating with desired stakeholders becomes way more natural and informative. The concept consisted of organising the future vision in real-life. Revers and Eneco provided an assignment, and seven creative professionals of Utrecht used the rest materials of the companies in 'Werkspoorkwartier' to create new circular products.  ​